CEO FOR RETAIL BUSINESS CLUSTER
Basil joins us having worked in Woolworths South Africa & Africa region for over 17 Years across Food and Clothing.
His last assignment was with Landmark Group in the Middle East for 8 Years heading up various roles in the Middle East and Africa Franchise regions, including Kuwait, Egypt, Lebanon and Jordan, and Nigeria amongst many other countries. He was also instrumental in Launching Brands across South East Asia including Malaysia, Indonesia.
He has been actively growing our fashion footprint by opening up new stores across the country including Dodoma, Zanzibar as well as Nairobi, Kenya. He has also pioneered new brands into the group across all age groups.
Basil also heads the furniture/home division with GSM Home and HomeBox in his portfolio as he continues to drive good quality products and competitive prices.
“ Everything we do must have the customer at the heart of our business, our role as retailers is to provide solutions to our customers, through creating a value proposition that includes great product at good prices, the right product at the right time, and to give customers a great shopping environment and great innovation to make customers lives easier across all our stores in the group“ Basil Hoskin – CEO GSM Retail.